Creative Lead | Brand & Campaign Designer
Award-Winning Integrated Campaign
SUSTAINABILITY IS SERVED
Turning sustainable products into an experience people want to engage with.
An award-winning campaign designed to change perceptions of sustainable promotional products through purposeful products, eco-conscious packaging, and engaging storytelling.
CAMPAIGN STRATEGY • BRANDING • PRINT • PACKAGING • DIGITAL • SOCIAL MEDIA
THE CHALLENGE
Sustainable products can sometimes feel limited, costly, or impractical. The goal was to shift that perception through education and experience—showing how everyday promotional products can be both useful and better for the planet.
THE STRATEGY
Change the perception of sustainable promotional products by showing that sustainability doesn't mean sacrificing quality, usefulness, or design.
THE APPROACH
We made sustainability tangible through thoughtfully selected products, eco-conscious packaging, and engaging storytelling—creating an experience that educates, inspires, and shows sustainable choices can be desirable and practical.
CAMPAIGN OVERVIEW
A cohesive collection of sustainable products, creative assets, and marketing materials designed to bring the campaign to life across multiple touchpoints. From promotional products and packaging to supporting print and digital collateral, each element was thoughtfully selected and designed to create a unified brand experience while highlighting the campaign’s commitment to sustainability.
MY ROLE & CAPABILITIES
I led the creative development of the campaign from concept through execution, translating the sustainability strategy into a cohesive visual system across packaging, print, digital, and social. I developed the campaign identity, directed the visual storytelling, and designed the supporting assets that brought the experience together.
CAMPAIGN STRATEGY
BRAND DEVELOPMENT
ART DIRECTION
PRINT DESIGN
DIGITAL DESIGN
SOCIAL MEDIA
PACKAGING DESIGN
DELIVERABLES
Packaging
CAMPAIGN FLYER
product imprints
SOCIAL MEDIA POSTS
PACKAGING INSERT
EMAIL HEADER
The Results
increase engagement
752 Contacts Reached. 44 New Buyers. $189K In Orders.
The campaign successfully re-engaged previously inactive customers, generating $189,712 in orders within the first 120 days and demonstrating the impact of a thoughtful, integrated sustainability campaign.
stronger brand connection
positive audience response
award RECOGNITION
2025 WINNER
This campaign was recognized for its creative strategy, thoughtful execution, and ability to turn sustainability into an engaging brand experience.
American Graphic Design Awards