Creative Lead | Brand & Campaign Designer
The Pro Shop
AWARD-WINNING CAMPAIGN
Where business meets the green.
A golf-inspired marketing campaign that brings business networking to life through vintage-inspired art direction, custom branding, and a cohesive collection of promotional products.
CAMPAIGN STRATEGY · ART DIRECTION · BRANDING
PACKAGING · PRINT · DIGITAL · SOCIAL
THE CHALLENGE
Create a distinctive campaign that connects the longstanding relationship between golf and business, positioning promotional products as memorable tools for building relationships and making meaningful connections.
THE IDEA
Inspired by vintage golf culture and classic country club aesthetics, The Pro Shop transforms a traditional promotional product collection into a cohesive brand experience that celebrates the connection between golf and business.
THE APPROACH
I created a nostalgic visual direction using vintage golf ephemera, distressed textures, layered collages, and a rich palette of forest green, cream, and warm brown. This distinctive aesthetic carries through packaging, product branding, digital marketing, and print collateral for a cohesive campaign.
CAMPAIGN OVERVIEW
The Pro Shop showcases how a strong creative concept can transform a collection of promotional products into a unified marketing experience. I extended the campaign across packaging, brochures, product imprint designs, email marketing, and social media—creating a connected visual story that celebrates golf as both a sport and a powerful setting for business relationships.
Award
Winning
Campaign
MY ROLE & CAPABILITIES
CAMPAIGN STRATEGY
BRAND DEVELOPMENT
ART DIRECTION
PRINT DESIGN
DIGITAL DESIGN
SOCIAL MEDIA
PACKAGING DESIGN
DELIVERABLES
PACKAGING
Look Book
Product imprint
