Creative Lead | Brand & Campaign Designer
SIZZLING SUMMER SWAG
AWARD-WINNING CAMPAIGN
A retro-inspired campaign built to make summer unforgettable.
A vibrant promotional campaign that combines bold color, nostalgic summer graphics, and playful product experiences to bring seasonal swag to life.
CAMPAIGN STRATEGY • ART DIRECTION • BRANDING
PACKAGING • PRINT • DIGITAL • SOCIAL
THE CHALLENGE
The goal was to create a campaign that captured the carefree energy of summer while giving a wide range of promotional products a cohesive and recognizable visual identity.
THE IDEA
Rather than simply showcasing individual products, I created a campaign that treated the collection as one cohesive summer story. From the packaging and promotional products to social media, email, and print, every touchpoint was designed to feel colorful, nostalgic, and full of personality.
THE APPROACH
nspired by vintage summer advertising, oversized typography, playful illustrations, and bright pops of color, the visual direction was designed to feel energetic and unexpected.
The retro-inspired aesthetic gave the campaign a distinctive personality while creating a flexible visual system that could carry across packaging, digital marketing, print, and promotional products.
CAMPAIGN OVERVIEW
I developed a collection of campaign assets designed to work together across multiple channels—from social media and email to brochures, packaging, product presentations, and an end-user flyer.
The campaign included four social media posts, blog and article graphics, branded and unbranded email signatures, print and digital brochures, custom packaging, featured product designs, product mockups, an end-user flyer, and a deployment document.
Award
Winning
Campaign
MY ROLE & CAPABILITIES
CAMPAIGN STRATEGY
BRAND DEVELOPMENT
ART DIRECTION
PRINT DESIGN
DIGITAL DESIGN
SOCIAL MEDIA
PACKAGING DESIGN
DELIVERABLES
PACKAGING
SOCIAL MEDIA
Look Book
Product imprint
