Creative Lead | Brand & Campaign Designer
PERFECT PAIR
AWARD-WINNING CAMPAIGN
Perfect Pair was a playful, retro-inspired direct-mail and email campaign designed to capture prospects’ attention through an unexpected experience. At the heart of the concept was a pair of custom-branded shoes—with one twist: recipients received just one shoe in the first package, building curiosity and anticipation while giving them a reason to keep engaging with the brand.
CAMPAIGN STRATEGY • BRANDING • PRINT
PACKAGING • DIGITAL • SOCIAL MEDIA
THE CHALLENGE
Cut through the noise of traditional B2B outreach with a campaign that would capture attention, spark curiosity, and encourage prospects to engage.
THE IDEA
The campaign introduced custom-branded shoes through a two-part direct-mail experience. The first package delivered one shoe, creating curiosity. The follow-up revealed its missing match, bringing the concept full circle.
THE APPROACH
Inspired by the nostalgic charm of a 1950s diner, the visual direction combined bold typography, playful illustration, checkerboard details, and custom packaging. Every touchpoint was designed to feel connected, unexpected, and unmistakably part of the same experience.
CAMPAIGN OVERVIEW
Perfect Pair was an award-winning direct mail campaign built around the idea that great partnerships are the perfect pair. Custom-branded shoes, 1950s diner-inspired creative, and a strategic drip sequence turned a simple prospecting campaign into a memorable brand experience.
Award
Winning
Campaign
MY ROLE & CAPABILITIES
CAMPAIGN STRATEGY
BRAND DEVELOPMENT
ART DIRECTION
PRINT DESIGN
DIGITAL DESIGN
SOCIAL MEDIA
PACKAGING DESIGN
DELIVERABLES
PACKAGING ONE
post card
PACKAGING TWO
video card
shoes
