Creative Lead | Brand & Campaign Designer
BUILD THE PERFECT NEW HIRE KIT
AWARD-WINNING CAMPAIGN
An onboarding experience designed to make a great first impression.
From the packaging to the products inside, every detail was intentionally designed to turn a standard new-hire gift into a memorable brand experience.
CAMPAIGN STRATEGY • ART DIRECTION • BRANDING
PACKAGING • PRINT • DIGITAL
THE CHALLENGE
Create a memorable onboarding experience that goes beyond the traditional welcome kit and makes a strong first impression from the moment it arrives.
THE IDEA
Build a kit that feels less like company swag and more like a carefully curated welcome experience. Each item was given its own personality while staying connected through a cohesive visual identity and playful messaging.
THE APPROACH
Inspired by bold retro graphics, oversized typography, and a bright teal and lime palette, the campaign feels fun, optimistic, and unexpected. Custom messaging tied the packaging, apparel, drinkware, stationery, tech accessories, and print materials into one cohesive brand experience.
CAMPAIGN OVERVIEW
The New Hire Kit transforms employee onboarding into a branded experience. From the “Welcome!” packaging to messages like “Make It Happen,” “Smile!” and “World's Best Employee,” every touchpoint was designed to create a sense of excitement and belonging.
The result is a flexible onboarding system that combines thoughtful messaging, promotional products, packaging, and creative direction into one memorable experience.
Award
Winning
Campaign
MY ROLE & CAPABILITIES
CAMPAIGN STRATEGY
BRAND DEVELOPMENT
ART DIRECTION
PRINT DESIGN
DIGITAL DESIGN
SOCIAL MEDIA
PACKAGING DESIGN
DELIVERABLES
PACKAGING
SOCIAL MEDIA
Look Book
Product imprint
